Chocolate is an important part of life. Findlay is lucky enough to have it's own chocolate shoppe. Dietsch Brother's Chocolate began in the 1920s when Edward Dietsch (pronounced Dets-is) purchased the C.W. Wickham Candy Co. He and his two younger brothers started a chocolate and ice cream company with their own family recipes. In 1934 Edward and his wife passed away forcing the business to close. In 1937, the younger brothers Chris and Don purchased a local bakery shoppe. They then transformed the bakery into the Dietsch Brother's Chocolate Shoppe which is currently in business.
Dietsch's is one of the signature institutions in town. Anyone who has lived in Findlay long enough knows about Dietsch's. In middle school I remember taking a tour of the chocolate factory behind the store front. Most of the chocolates and ice creams are made on site. One of the things that is very old fashioned about this landmark is the fact that women only make the chocolates, women only sell the chocolates and only young men dish up the hand dipped ice cream. Some say it is to fit the 1940s feel of the establishment. However, I'm sure that is not 100% the case. As I understand the company is still being run to some extent by one of the brothers, which could contribute to the 1940s feel of the store. I have only seen one girl work the ice cream counter and she was not their very long. I was told that only guys were allowed because they weren't strong enough, which I don't necessarily believe either.
This Findlay institution has been giving the community smiles and delicious treats for decades. I still have many wonderful memories of going to both locations and have a lot of fun. However, no business is without its faults.The Sexism which has perpetuated the business is in some ways a reflection of the expectations of the town and the people that inhabit it. Women are expected to cook and smell like chocolate while men are needed to do the heavy scooping. I am never really sure what to do with this information due to the fun times I have had at Dietsch's, but it is surly a business that shows no signs of slowing down.
Source: http://dietschs.com/about-us/our-story/
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